Webinar: Do Workplace Health Promotion Programs Work?
From October 27, 2014 12:00 pm until October 27, 2014 1:00 pm Save to calendar
Do Workplace Health Promotion Programs Work? Wouldn’t it be nice if we could have a simple, yes or no answer to that question? But, simple rarely works on health or healthcare. The answer is: yes, no, sometimes, depends. The very good news is: we do know why they work when they do.
This webinar will briefly review the evidence accumulated over the past three decades and show how well-designed and well-executed programs that are founded on evidence-based principles can achieve positive health and financial outcomes.
Participants will be able to:
- Review the terms and definitions related to workplace health promotion programs.
- Understand the evidence supporting proper program design, including effective execution and evaluation.
- Understand the importance of defining the expected outcomes of these programs.
- Discuss the components of an organizational culture that would facilitate the success of these programs.
Ron Z. Goetzel, Ph.D., Senior Scientist and Director
Institute for Health and Productivity Studies
Johns Hopkins Bloomberg School of Public Health
Vice President, Consulting and Applied Research
Truven Health Analytics
Ron Goetzel wears two hats. He is a Senior Scientist and Director of the Institute for Health and Productivity Studies (IHPS) at the Johns Hopkins University Bloomberg School of Public Health and Vice President of Consulting and Applied Research for Truven Health Analytics. The mission of the IHPS is to bridge the gap between academia, the business community, and the healthcare policy world – bringing academic resources into policy debates and day-to-day business decisions, and bringing health and productivity management issues into academia.
Before moving to Johns Hopkins, Dr. Goetzel was on the faculty at Emory and Cornell Universities. Dr. Goetzel is responsible for leading innovative research projects for healthcare purchaser, managed care, government, and pharmaceutical clients interested in conducting cutting-edge research focused on the relationship between health and well-being, medical costs, and work-related productivity. He is a nationally recognized and widely published expert in health and productivity management (HPM), return-on-investment (ROI), program evaluation, and outcomes research. Dr. Goetzel has published well over 100 peer-reviewed articles and book chapters and frequently presents at international business and scientific forums.
Dr. Goetzel served as principal investigator (PI) for a project sponsored by the National Heart, Lung and Blood Institute (NHLBI) focused on obesity prevention at the workplace. He was PI for the Centers for Medicare and Medicaid Services (CMS) Senior Risk Reduction Demonstration, New Opportunities for Healthy Aging in Medicare initiatives, and other demonstrations focused on Cancer Prevention and Treatment for Ethnic and Racial Minorities, Chiropractic Care, Vision Rehabilitation, and Health Improvement Incentive Structures for Medicaid Beneficiaries. He also served as PI for the Federal Employee Worksite Health and Wellness Initiative administered by the Office of Personnel Management. For the Centers for Disease Control and Prevention (CDC), Dr. Goetzel was PI for a New York City-based project supporting collaboration between the private and public sectors directed at employer health promotion programs. He was PI on a CDC Cooperative Agreement focused on promoting health policy and disease prevention, with a specific task related to estimating the cost burden of vaccine-preventable diseases in adults (Zoster).
As PI for a study funded by the National Association of Chronic Disease Directors, and with close cooperation of the CDC, Dr. Goetzel identified the characteristics of promising practices in workplace health and productivity management programs. He also worked with the Department of Defense (DoD) on two health promotion and resilience training demonstrations for the U.S. Army and Air Force. He is now supporting the Office of the Secretary of Defense in measuring the impact of the Healthy Base Initiative focused on managing obesity and tobacco use in the military.
In the private sector, Dr. Goetzel has led multiple evaluations of health promotion and disease prevention programs at Boeing, Chevron, Dow Chemical, Citibank, Johnson & Johnson, IBM, Procter & Gamble, Duke University, University of Michigan, Vanderbilt University, Motorola, Novartis Pharmaceuticals, PepsiCo, Prudential, PPG, Mass Mutual, Whirlpool, and others. Public sector partners have included King County Washington, Cayuga County New York, and the State of Delaware. Health plan and insurance company collaborators include Blue Cross Blue Shield Federal Employee Program, Blue Cross Blue Shield of Michigan, Blue Shield of California, Highmark, American Specialty Health, Blue Cross Blue Shield Association, Mayo Clinic, and Kaiser Permanente. Dr. Goetzel also works with several associations and non-profits including the Care Continuum Alliance (CCA), National Institute for Health Care Management (NIHCM), Health Enhancement Research Organization (HERO), Mid-America Coalition on Health, Partnership for Prevention, and The Health Project. Finally, Dr. Goetzel has established strong working relationships with vendors in the health promotion industry including StayWell, Johnson & Johnson, WebMD, Health Fitness Corporation, Alere, On Life, Discovery Vitality, and Pfizer. Dr. Goetzel’s international work includes projects with Discovery Health in South Africa, the Ministry of Health in Israel, Social Service of Industry (SESI) in Brazil, and The Health Promotion Board of Singapore.
Dr. Goetzel is a Task Force Member of the Guide to Community Preventive Services housed at the CDC, and President and CEO of The Health Project, which annually awards organizations the prestigious C. Everett Koop prize for demonstrable health improvement and cost savings from health promotion and disease prevention programs. He was also a member of the Institute of Medicine (IOM) Committee on Department of Homeland Security Workforce Resilience.
Before joining Truven Health Analytics (formerly Medstat) in 1995, Dr. Goetzel was Vice President of Assessment, Data Analysis, and Evaluation Services at Johnson & Johnson. Dr. Goetzel was one of the original members of the core development and marketing group at Corporate Health Strategies. Earlier in his career, Dr. Goetzel was the Medical School Education Program Evaluator at the Albert Einstein College of Medicine, where he was appointed to the Psychiatry faculty.
Dr. Goetzel earned his doctorate in Organizational and Administrative Studies and his M.A. in Applied Social Psychology from New York University (NYU), and his B.S. degree in Psychology from the City College of New York (CCNY). He is located in Bethesda, MD.
Seth Serxner, PhD
Chief Health Officer, SVP, Population Health
Seth Serxner, PhD, MPH, is chief health officer and senior vice president of Population Health atOptumHealth Care Solutions. Seth brings the breadth of his experience in academia, industry and consulting to this role; his versatile skill set ensures processes and outcomes that improve health for clients in all markets. Seth’s deep knowledge of behavior change, population health and measurement allow him to visualize and deliver on program innovation. He has more than 25 years of experience in health and productivity management and has published more than 30 articles.
Seth came to OptumHealth from Mercer’s Total Health Management specialty, where he served as partner and senior consultant for nine years. During his tenure there he established himself as a national expert on behavior change, program design and measurement. He spent a decade each in academia and private industry before becoming a consultant.
He was vice president of research at StayWell, where he established the industry‐leading market research program for developing and marketing consumer health materials and programs. He has held academic positions with the University of Hawaii Medical School, the Cancer Research Center of Hawaii and the University of California, Irvine. Seth earned a Master of Public Health from the University of California, Los Angeles, and a doctorate from the University of California, Irvine, where his research focused on health promotion and disease prevention in social ecology.
He is a board member, executive committee member and vice president of the C. Everett Koop Health Project. He also sits on the editorial review board of the American Journal of Health Promotion and edits and is a reviewer for peer review journals such as the Journal of Occupational and Environmental Medicine and Health Affairs.
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