Webinar: Engagement in Population Health Management (PHM): A Different Perspective

From October 16, 2014 12:00 pm until October 16, 2014 1:00 pm Save to calendar

At Population Health Alliance 701 Pennsylvania Avenue Northwest #700, Washington, DC 20004, USA

Posted by Isabel Estrada

Categories: Webinars


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Many individuals targeted for population health management (PHM) programs decline enrollment or opt-out. Others enroll to earn an incentive. Those who enroll and actively participate often need help with one or more of the health-related behaviors that drive an estimated 85% of avoidable health care spending. Yet despite 25 years of rigorous research from the fields of health psychology and behavior change, PHM program leaders typically have no way of determining whether or not a practitioner is using an evidence-based approach to engage the candidate or guide them to better health once they have enrolled. In contrast, we routinely measure the adherence of physicians and other providers to recommended medical care guidelines.

While discussion on engagement typically centers on incentives or behavior economics, targeted communications or outreach, or the merits of different modalities, the effectiveness or quality of the intervention being delivered by the practitioner or the program is often not addressed. Yet, we have data from real-world PHM settings that show that when practitioners use an evidence-based health coaching approach, specifically motivational interviewing health coaching, they can achieve enrollment rates orders of magnitude better than practitioners who don’t. Developing and measuring the proficiency of PHM practitioners in an evidence-based health coaching approach, and continuously measuring and managing the fidelity of the program services to the approach, may be among the most effective and affordable strategies to both improve engagement rates, support healthy behavior, and ultimately improve clinical and cost outcomes. 

Participants will be able to:

  • Summarize key findings from the fields of health psychology, behavior change and motivational interviewing (MI).
  • Identify how behavior change science is being used to improve the proficiency of PHM practitioners and the quality of program services for better engagement.
  • Identify how best practices in organization and workforce development  support continuous quality improvement.
  • Provide examples of how job aids, patient materials, policies and procedures can support or work against engagement and other outcomes.
  • Describe infrastructure elements that can be used in employer, health plan, PHM vendor, primary care and accountable care organizations settings to improve engagement.
  • Describe how staff proficiency and program quality measurement is key to continuous quality improvement and attracting and retaining customers.


BlakeAndersenPhoto1Blake T. Andersen, PhD, CEO, HealthSciences Institute - Introduction

For over two decades, Dr. Andersen has been a leader in health psychology, chronic care improvement, health-related behavior change, health care performance improvement and workforce development. He received a PhD in psychology from MU-Columbia, served on the clinical faculty at the USF College of Medicine, where he completed a post-doctorate in health psychology, and achieved certification as a Senior Professional in Human Resources (SPHR). He was an organization development team leader with Arthur Andersen Business Consulting in Chicago, leading strategic human resource, change management and workforce learning engagements for multinational companies. Dr. Andersen has led a number of regional health systems change initiatives in states including Minnesota, Wisconsin and Florida. He recently designed and delivered physician practice performance improvement learning programs and tools for ImproveHF, the largest outpatient heart failure performance improvement study to date in the US.


sbutterworth photoSusan W. Butterworth, PhD, Associate Professor, School of Medicine, Oregon Health & Science University

Dr. Butterworth has been in the health promotion field for over 20 years. She received her doctoral degree in adult education and training with a cognate in health promotion from Virginia Commonwealth University. Her special area of expertise and research is motivational interviewing-based health coaching. She is an associate professor with the School of Medicine at Oregon Health & Science University. She has been awarded two National Institutes of Health (NIH) grants to study the efficacy and impact of health management interventions, and has published multiple papers on the theory and outcomes of health coaching. Dr. Butterworth serves as lead technical advisor in the areas of evidence-based health coaching assessment, MI training and performance improvement at HealthSciences Institute.


2014-10-16 12:00:00
2014-10-16 13:00:00